Mondelēz’s CEO Dirk Van de Put has outlined his long-term strategic plans to drive the company’s top-line growth, including a new tagline ‘Snacking Made Right,’ which reflects its consumer-centric priority.
Venture capital firm Sunrise Strategic Partners has invested in the frozen snacks maker Coolhaus for undisclosed sum with a goal of making it a $100m brand in the next three years.
General Mills has posted 0.5% rise in Q1, 2019, to reach $4.1bn, yet some brands like Fiber One have taken a toll on the company’s US snacks performance.
C.A. Fortune, a national sales and marketing agency that helps promote fresh and nutritious foods in US retailers, has opened a new office in Arkansas to serve Walmart.
Mondelēz has cut the saturated fat in its Ritz original crackers by 70% in the UK to target consumers who are becoming more aware of what they consume.
PepsiCo has announced it will select 10 startups that can drive change to the industry to support the launch of its food and beverage accelerator program in North America.
Mondelēz has launched two new Oreo flavors – spicy chicken wing and wasabi – in China to squash the misconception that ‘Oreos must be sweet,’ according to Yue Fu, VP of corporate and government affairs.
Popcorn and meat snacks have benefited from their health halo such as high protein, but these categories can further boost their sales by adding innovative flavors, a Mintel analyst has said.
Sunrise Strategic Partners is on the verge of its 10th investment; this time to capitalize on the growing better-for-you snacks category, according to CEO and co-founder Steve Hughes.
General Mills has launched new products under Fibre One and Nature Valley in the UK to give even more impetus to its snacking division, which has seen 35.4% increase in sales in the past year.
