Diversification

Get to know your customer through a digital loyalty scheme. Pic: GettyImages/Oleksandra Polishchuk

Guest article

Helping bakeries implement an effective loyalty scheme

By Gill Hyslop

Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...

Are you challenging the status quo to bring fresh ideas to market? Pic: GettyImages/Paul Campbell

Warburton forms JV to support disruptive UK bakery brands

By Gill Hyslop

UK-based bakery giant Warburtons has formed a joint venture (JV) with independent business accelerator Mission Ventures to provide financial and mentoring support to UK bakery businesses that are willing to challenge the status quo and bring fresh ideas...

PeaTos is hoping to increase its ecommerce share with a new D2C website. Pic: PeaTos

PeaTos follows PepsiCo with D2C snack site

By Gill Hyslop

Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.

The snacking landscape in Asia has evolved, particularly driven by the younger generations. Pic: GettyImages/yacobchuk

Guest article

Asian millennials have evolved and so has snacking

By Gill Hyslop

Snacking – a familiar term that used to represent the habit of junking between meals – is today part of the millennials lifestyle. Noorul Malik, savvy millennial and marketing & communications executive, APAC, SGK Global, looks at how urbanisation,...

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