Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...
The McVitie’s maker has confirmed its commitment against discrimination ‘of any form’ across its supply chain by becoming a member of the Minority Supplier Development UK (MSDUK).
Denbighshire bakery Henllan Bread has secured a contract to supply a major supermarket chain in Qatar following its participation in a virtual trade webinar hosted by the Welsh government during lockdown to help local businesses explore new ways of expanding...
Informa Markets’ Global Licensing Group – organisers of Brand Licensing Europe (BLE 2020) – has transitioned the 2020 even to a never-before-seen virtual celebration of the business of brand licensing, in partnership with industry trade association Licensing...
UK-based bakery giant Warburtons has formed a joint venture (JV) with independent business accelerator Mission Ventures to provide financial and mentoring support to UK bakery businesses that are willing to challenge the status quo and bring fresh ideas...
The Pringles maker has joined the World Upside Down campaign launched by the Royal National Institute of Blind People (RNIB), which calls for people to think about the challenges visually impaired people face in ‘the new normal’.
The UK bakery brand says creating social media content that reflected customers’ needs during the challenging times will continue to support brand growth long after lockdown restrictions have lifted.
Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.
The coronavirus outbreak has brought out the inner baker in many of us, with the number of people searching ‘bread’ and ‘cookies’ hitting an all-time high and encouraging big brand names to release their treasured recipes.
The snack manufacturer is teaming its Chips Ahoy! and Sour Patch Kids brands to host an online danceathon for American students who may have missed their much-awaited-for prom due to the coronavirus lockdown.
PepsiCo Frito-Lay and Stacy’s are again calling for applications for the Rise Project incubation initiative that mentors female-founded startups like Stacy's.
After the success of its first two bakery stores, Bakery Coffee Granier’s in Pas de la Casa and la Massana, Hiper Pas Group has opened a third Granier & Go, self-service concept in Andorra.
Snacking – a familiar term that used to represent the habit of junking between meals – is today part of the millennials lifestyle. Noorul Malik, savvy millennial and marketing & communications executive, APAC, SGK Global, looks at how urbanisation,...
