Diversification

Yellow Diamond potato chip maker Prataap Snacks is expecting to be listed by October or November in India. Pic: ©iStock/Kravuttinun

Indian Prataap Snacks plans IPO by October-November

By Gill Hyslop

Yellow Diamond potato chip maker Prataap Snacks has announced its initial public offering (IPO) will hit the market in two months as it looks to expand operations and enter new categories.

The snackable on-th-go fresh produce sub-category is growing as consumers continue to choose healthy fruit over calorific baked goods. Pic: ©iStock/Duka82

Fruit & veg grab bigger share of on-the-go snack category: Nielsen

By Gill Hyslop

The $16.3m ‘snackable’ fruit and vegetable sub-category may not be as big as the $27bn salty snack category, but it is making a big dent into the $1.1bn ‘on-the-go’ snacking sub-category in the US, according to annual Nielsen data, ended May 27, 2017.