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Lay’s dives into a tipple
For decades, the PepsiCo-owned brand has been known for its potato chips. It has now debuted in a completely new category – just in time for the upcoming festivities.
To make the holiday season this year even more memorable, the iconic potato chip brand has transformed its signature, proprietary potatoes into a one-of-a-kind vodka.
It could be called ‘a perfect pairing’.
Created in collaboration with Eastside Distilling, Lay’s Vodka is carefully crafted from a blend of Portland Potato Vodka and a vodka distilled from Lay’s proprietary potatoes. The vodka has been four times distilled and is touted to have a crisp, clean finish.
The limited edition tipple is available online – but only to fans over the age of 21 – for an RRP of $40 per bottle.