Mondelēz’s CEO Dirk Van de Put has outlined his long-term strategic plans to drive the company’s top-line growth, including a new tagline ‘Snacking Made Right,’ which reflects its consumer-centric priority.
Mondelēz has cut the saturated fat in its Ritz original crackers by 70% in the UK to target consumers who are becoming more aware of what they consume.
Mondelēz has launched two new Oreo flavors – spicy chicken wing and wasabi – in China to squash the misconception that ‘Oreos must be sweet,’ according to Yue Fu, VP of corporate and government affairs.
The Federal Court of Australia has ordered H.J. Heinz Company Australia Ltd (Heinz) to pay an AU$2.25m (US$1.65m) penalty for misleading health claim that its Little Kids Shredz products were beneficial to the health of young children.
Mealtime Stores – the joint venture between Kraft Heinz and Oprah Winfrey – is extending its O, That’s Good brand with premium frozen pizzas featuring a cauliflower crust.
Australia's consumer watchdog is urging the court to rule Kraft-Heinz pay a hefty fine for misleading customers to act as a deterrent against similar conduct by others.
Mondelēz has reported growth across all regions in Q2 ending June 30, although its topline was negatively impacted by the recent truckers' strike in Brazil.
Kraft Heinz has allegedly expressed an interest in acquiring Campbell Soup, but analysts believe the Goldfish crackers maker will retain some of its fast-growing businesses, including its recently acquired Snyder’s-Lance.
