BakeryandSnack Chat Podcast: The power of photography to attract and engage the consumer
According to Vhari Russell, founder and MD of The Food Marketing Experts, the agency received the award for its work in delivering “mouthwatering content for its clients, which gets customers engaged with their brands and buying their products.
“Brands need to feed their customer’s imagination so that they know your product has to be in their basket every week,” added Russell.
For example, The Food Marketing Experts understand the pull that a recipe can add to marketing message, enticing the consumer to use the products in different ways, such as a sourdough bread and butter pudding.
The awards – hosted by Corporate Vision magazine – are designed to showcase companies and individuals who are committed to ‘thinking outside the box’ when it comes to providing products and services for clients. The win comes hot on the heels with Russell’s recognition as one of Enterprise Nation’s 2020 Top 10 Advisers for her contribution to supporting Britain’s small businesses operating in the food and drink sector, particularly during the challenges of the global pandemic.
“2020 proved a challenging but highly rewarding year for the agency,” said Russel. “We, like so many other companies, have had to adapt our operations … but the team has proved its resilience and determination to succeed.
“We have been able to help a number of clients reinvent themselves and not just survive, but thrive, during the pandemic.
“We have almost trebled our customer base and continue to support a wide range of food and drink enterprises, from new start-ups to established brands. Our passion for the industry and genuine desire to make a difference is stronger than ever.”
BakeryandSnacks chats to Russell to find out more about the importance of good photography in this day of Instagram-overload, and her advice for small independent businesses wanting to get up and go again.