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Why the Super Bowl still delivers what TikTok can’t for food brand power

02-Feb-2026

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By Gill Hyslop

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Why GLP-1s have turned fiber-maxxing into a snacking strategy

Why GLP-1s have turned fiber-maxxing into a snacking strategy

02-Feb-2026 | By Gill Hyslop

Headlines

Mars, Danone and Mondelēz roll out star-studded Super Bowl ads

Pepsi, Michelob Ultra and more: The big beverage ads at Super Bowl LX

Trends vs fads: What’s shaping CPG in 2026?

How coffee creamer brands stay top of mind

Circana maps 3 ‘healthy eating’ white spaces for food manufacturers in 2026

World’s biggest snack companies: who’s really got the crunch in 2026

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In focus

Game on: Flipz, Velveeta and SuperPretzel gear up for the Super Bowl

Game on: Flipz, Velveeta and SuperPretzel gear up for the Super Bowl

01-Feb-2026 By Gill Hyslop

Fondant: Supporting the creation of delicious moments of pleasure

Fondant: Supporting the creation of delicious moments of pleasure

Paid for and content provided by Südzucker AG

Are GLP-1 ranges healthy? What food brands must know

Are GLP-1 ranges healthy? What food brands must know

28-Jan-2026 By Teodora Lyubomirova

Improving nutrition: The fibre revolution in the bakery aisle

Improving nutrition: The fibre revolution in the bakery aisle

Paid for and content provided by Limagrain Ingredients introduce on the European market LifyWheat, a smart solution to fill the dietary fibre gap!

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Insight

What does clean label mean for bakery in 2026?

By Peter Myers

What does clean label mean for bakery in 2026?

Retailer & shopper insights

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Why GLP-1s have turned fiber-maxxing into a snacking strategy

Why GLP-1s have turned fiber-maxxing into a snacking strategy

02-Feb-2026By Gill Hyslop

Why the Super Bowl still delivers what TikTok can’t for food brand power

02-Feb-2026By Gill Hyslop

Trends vs fads: What’s shaping CPG in 2026?

Trends vs fads: What’s shaping CPG in 2026?

02-Feb-2026By Deniz Ataman

Partner insightMore →

OvoPro™ For Egg & Egg White Replacement

OvoPro™ For Egg & Egg White Replacement

Content provided by The EVERY Company

Create sweet moments with Südzucker’s Fondants

Create sweet moments with Südzucker’s Fondants

Content provided by Südzucker AG

Healthier Baking Solutions | Arm & Hammer Ingredients

Healthier Baking Solutions | Arm & Hammer Ingredients

Content provided by ARM & HAMMER™ Performance Products

Boosting Dough Strength in Industrial Baking with Enzymes

Boosting Dough Strength in Industrial Baking with Enzymes

Content provided by IFF

Manufacturers

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What does Hain Celestial’s sale of its North American snack business signal for the category?

What does Hain Celestial’s sale of its North American snack business signal for the category?

02-Feb-2026By Elizabeth Crawford

Pepsi, Michelob Ultra and more: The big beverage ads at Super Bowl LX

Pepsi, Michelob Ultra and more: The big beverage ads at Super Bowl LX

30-Jan-2026By Rachel Arthur

Why South Africa’s bread giants are going mega

Why South Africa’s bread giants are going mega

29-Jan-2026By Tawanda Karombo

What’s hot in confectionery? Nestlé duo and Baileys eggs

What’s hot in confectionery? Nestlé duo and Baileys eggs

28-Jan-2026By Nicholas Robinson

Events & webinars

Healthy Snacking Trends

Webinar

Healthy Snacking Trends

21-Jan-2026

Positive Nutrition Broadcast Series 2026

Positive Nutrition Broadcast Series 2026

21-Jan-2026

Regulation, policy & food safety

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What does clean label mean for bakery in 2026?

What does clean label mean for bakery in 2026?

30-Jan-2026By Peter Myers

Why salt reduction is getting harder for food makers

Why salt reduction is getting harder for food makers

27-Jan-2026By Gill Hyslop

Why the FDA is revisiting gluten disclosure

Why the FDA is revisiting gluten disclosure

26-Jan-2026By Deniz Ataman

When trust turns toxic: Mars exec jailed in $28m fraud case that exposed insider risk

When trust turns toxic: Mars exec jailed in $28m fraud case that exposed insider risk

23-Jan-2026By Gill Hyslop

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