Convenience

Europain 2018 is being reinvented to answer the demand of today's selective yet demanding consumer. Pic: ©GettyImages/RossHelen

New direction for Europain to capitalize on fast-changing sector

By Gill Hyslop

Marie-Odile Fondeur, MD of Europain Paris told BakeryandSnacks the organizers have reinvented the February 2018 edition of the global Europain, World Bakery, Pastry, Ice Cream, Chocolate and Confectionery Trade Show to keep up with the ever-evolving market.