Cereal & Cereal Bars

TruFood's acquisition of Simply Natural will expand its footprint in the nutrition bars segment. Pic: GettyImages/AntonioGuillem

TruFood grows BFY snack footprint with Simply Natural acquisition

By Gill Hyslop

Baked goods and snack food contract producer TruFood Manufacturing has acquired Simply Natural Foods, which will help leverage its footprint in the better-for-you (BFY) snacking segment and serve a larger customer base with a broader range of offerings.

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