Cereal & Cereal Bars

General Mills' Cheerios is a highly trusted brand in America. Pic: General Mills

Cheerios rocks the Most Trusted Brands of 2020

By Gill Hyslop

Americans have becoming far less trusting in recent years, but when the going gets tough, the tough find solace in Cheerios,which again reinforces their importance on health and well-being.

Baked goods, like bread, offer a good vehicle to introduce inulin. Pic: GettyImages/HeikeRau

Focusing on inulin in 2020

By Gill Hyslop

The functional fibre space is ripe for innovation, particularly as consumers continue to struggle to consume the recommended daily intake of fibre.

Lidl is removing the monkey and other cartoon mascots from its Crownfield-branded breakfast cereals. Pic: Lidl

Lidl goes cartoon-free in a bid to halt childhood obesity

By Gill Hyslop

Children in the United Kingdom will soon have to say good-bye to the monkey, bee, alligator, lion, panda and penguins featured on the boxes of Lidl’s own-brand cereals, as the retail giant attempts to halt the soaring obesity rate among the demographic.

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