Cereal & Cereal Bars

Kamut Brand khorasan wheat is an ancient and organic grain that has proven to add functional properties to baked goods. Pic: GettyImages/R. Tsubin

Kamut pushes the beach body-ready message

By Gill Hyslop

With the pandemic resulting in weight gain for many, Kamut International is taking the opportunity to highlight the benefits that its khorasan wheat can add.

The future of beauty is ... beige. Pic: AHDB

AHDB drills home the beauty of beige whole grains

By Gill Hyslop

The UK’s Agriculture and Horticulture Development Board (AHDB) has launched a consumer marketing campaign that features a striking piece of art made entirely from whole grains that run the gamut from 'brown' to 'ecru'.

Silver Hills sprouted bread is plant-based, non-GMO and glyphosate-free. Pic: Silver Hills

Silver Hills moves into D2C space with The Oven Door

By Gill Hyslop

The acclaimed Canadian sprouted whole grains bakery has launched a direct-to-consumer ecommerce platform that will deliver its ‘healthier living’ plant-based, non-GMO products across the US.

Jordans Cereals is highlighting its biodiversity credentials. Pic: Jordans Cereals

Jordans Cereals drives love of nature message home

By Gill Hyslop

The UK cereal maker has signed a partnership with Immediate Media Co – a publishing house owned by Hubert Burda Media – to breathe life into its commitment to the British countryside.

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