Cereal & Cereal Bars

The Free From sector is showing no signs of letting up.

Special edition: 'The rise of free from'

The unprecedented rise of free from

By Gill Hyslop

The free from sector was conceived for – and remains vital to – millions of consumers who deal with allergies, intolerances and related conditions, but today, the movement has evolved into something far more complex encompassing a host of consumer interests...