The Post-owned brand claims kids’ creativity levels went through the roof last year, motivating it to go beyond the breakfast table to celebrate the inventiveness and resourcefulness of young’uns.
The rationale is driven by the cereal’s ethos of delivering ‘boldness in a box’ with its vibrant colours, intense aromas and fruity & cocoa flavours. In fact, it claims to frequently be used as a medium and stimulus for making arts and crafts.
Pebbles has been enjoyed by American families for nearly half a century. Launched in 1971 after Post secured licensing rights from Hanna-Barbera, the cereal was the first brand to be created around a TV show character, named after Fred and Wilma Flintstone’s daughter. One of the most revered cartoons of all time, The Flintstones aired on prime-time television from 1960 to 1966, and the characters have returned in countless specials and films.
Winners art to be exhibited across the US
Pebbles ramped up its efforts to keep kid-powered creativity vibrant and happening, and issued a challenge to kids to ‘never stop do-ing’.
The call to action was part of the brand’s Yabba Dabba Doo You campaign encouraging budding crafters to submit a Never Stop Doo-ing Project they had created over the past year.
Those pieces that embody the notion that, ‘despite unprecedented challenges, kids’ creativity always shines’ were singled out and will now be exhibited across the US.
“Kids develop their identity and self-esteem early, making these formative years critical for unlocking their inner creator,” said Amy Brothers, senior brand manager, Pebbles Cereal.
“Pebbles believes whole-heartedly in feeding kids and their creativity. And with our Never Stop Doo-ing Project, we’re celebrating all the ways kids have turned their imagination into creation, with the hope to fuel even more making, creating and ‘doo-ing’.”
The challenge was open to kids between the ages of 6-15-years and included anything they thought was awesome and wanted to share with the world – be it a painting, drawing, doodling or graphic art. The window is now closed for the challenge, but all submissions can be viewed viewed in the Never Stop Doo-ing Gallery.
Twenty-three outstanding pieces were selected and have been turned into larger-than-life, open-air experiential art wall murals to be exhibited in Los Angeles, New York City, Nashville and Denver between 16 December and 13 January 2022.
See the murals:
- 884 Pacific Street, Brooklyn, NY 11238
- 2501 Dallas Street, Aurora, CO 80010
- 107 S 11th Street, Nashville, TN 37206
- 152 East Palm Ave, Burbank, CA 91502
Pebbles will also donate creativity crates filled with $10,000 worth of art supplies to non-profit organisations in the cities where each of the installations are located, to help unlock even more kid creativity.