Bread

Grupo Bimbo has finalized the acquisition of US bun producer East Balt Bakeries and formed a new division, Bimbo QSR, to focus on the quick service restaurant sector. Pic: ©iStock/firstwavemedia

Grupo Bimbo finalizes East Balt deal to form Bimbo QSR

By Gill Hyslop

Grupo Bimbo has completed the integration of East Balt Bakeries, opening a new division that will boost the Mexican bakery giant’s global growth strategy in ‘high-potential’ markets and sectors.