Hidden Valley takes snacking on ‘carats’ to a new level

By Gill Hyslop contact

- Last updated on GMT

The Ranch Diamond is a 2 carat round brilliant cut, made from Hidden Valley Ranch seasoning. Pic: Hidden Valley
The Ranch Diamond is a 2 carat round brilliant cut, made from Hidden Valley Ranch seasoning. Pic: Hidden Valley

Related tags: Hidden Valley Ranch, The Clorox Company, lab grown diamond, Feeding America

Hidden Valley Ranch is bringing sparkle to more than just snacks with the debut of a first-of-its-kind lab grown diamond made entirely from the iconic seasoning.

Fans are invited to bid on the Ranch Diamond, with all proceeds going to charity.

The 2 carat round brilliant cut diamond was expertly created by a professional diamond maker in a laboratory by heating Hidden Valley Ranch Seasoning to 2,500 degrees, and then crushing the output beneath 400 tons of pressure. It took five months to create.

After being polished, the manmade diamond was set in a 14K white gold band with ‘HVR LVR’ engraved on the inside.  

“Last year, when one of our custom Valentine’s Day bottles was used in a marriage proposal, we were inspired,”​ said Deb Crandall, marketing director of Hidden Valley Ranch.

“We saw a love of ranch become part of one of life’s most beautiful moments. It made us wonder, how can we make this act of love even more memorable.”​ 

With proposals and weddings at an all-time high, there's no better time to debut The Ranch Diamond. Until 17 March, people can bid on the diamond online with bidding starting at just $310.

The winning bidder will receive the precious gem in time for National Proposal Day on 20 March.

All proceeds will benefit Feeding America, and every dollar raised will help provide at least 10 meals. 

Hidden Valley Ranch was created in 1954 by Steve Henson, fast becoming America’s favourite ranch for snacking occasions, available as Original Ranch Seasoning and Salad Dressing Mix Shaker, Ready-To-Eat Dips and Blasted Dipping Sauces. The brand today is owned by the Clorox Company, a multinational with a 9,000+-strong workforce and FY2021 sales of $7.3bn.

Clorox is a signatory of the UN’s Global Compact and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, and recognised by Bloomberg’s 2021 Gender-Equality Index, the Human Rights Campaign’s 2021 Corporate Equality Index and the 2021 Parity.org Best Places for Women to Advance list. The Clorox Company and its foundations contributed more than $20m to communities in need in 2021.

Related topics: Diversification, Manufacturers, Snacks

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