KP Snacks

KP Snacks has launched Hula Hoop Flavarings to capitalize on demand for flavor and sharing. Pic: KP Snacks

KP Snacks launches new Hula Hoops line extension

By Gill Hyslop

As part of its £3m ($4m) investment in its Hula Hoops brand, KP Snacks has launched a new line extension in response to consumer preference for bolder flavored crisps (chips) that can be shared.

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