Buffalo Wings, Stranger Things and greener packs: Chips NPD heats up
A wave of global flavors is storming the snack aisle. Yet research shows that for many consumers, the crunch on the outside matters just as much as the crunch inside the bag
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Christmas is shaping up to be a real cracker
It may be only September, but it’s never too soon to talk about Christmas. In 2025, festive innovation is set to deliver indulgence, hybrids and playful nostalgia.
Pumped for pumpkin NPD: Fall’s favorite flavor is back in force
From cookies and coffee to yogurt and popcorn, pumpkin spice is once again ruling the shelves
Flavor bombs: 11 snack launches that push the taste envelope
From swicy seaweed to smoky crisps and cupcake bites, these NPD show flavor is still the ultimate snack currency
From Pringles cookies to bread in a suitcase: 15 snacks redefining fun
Beckham-backed honey snacks, Pringles-topped cookies and even a suitcase built for sliced bread — the latest wave of NPD pushes boundaries of fun, flavor and fandom
Rise and shine, it’s breakfast time: NPD to start the day right
From buttery croissants to protein biscuits and playful pancake mixes, breakfast is getting a fresh wave of innovation
Snacks with benefits: Matcha, protein, THC edibles and functional fuel
From matcha to protein, snacks are getting smarter, cleaner and harder to resist. Here’s what’s new in the better-for-you aisle.
Top of the class: Back-to-school snacks that make the grade
Lunchbox legends are back and this year’s lineup is smarter, cleaner and more fun than ever. From pizza-flavored crunch to fruit-packed favorites, these snacks earn full marks from kids and parents alike
Cakes, tarts and treats that truly impress
From plant-based celebration cakes to citrusy gluten-free bakes and playful candy mashups, this roundup is anything but ordinary
‘Braticoqueta’ bites: Snacks that channel the sassy energy of summer
Here’s a cornucopia of ‘braticoqueta’-worthy snacks and sips that flirt, slay and satisfy
Berry much in season: A strawberry-studded NPD roundup
From pink pretzels to protein-packed doughnuts, here’s your ultimate roundup of strawberry-inspired products perfect for summer snacking and tennis viewing
Wimbledon bakes, Bastille bites & Fourth of July fuel: This summer’s snack calendar
Big flavours are landing in sync with summer’s biggest moments, from Centre Court drama to fireworks and French flair
David Beckham, Andy Murray & the Fantastic Four walk into the snack aisle…
Celebrity-fuelled snacking is the summer’s hottest trend. From tennis courts to comic book universes, these 15 collabs are where fame, flavour and fandom collide
Buckle up & munch on: Cheez-Its, crêpes and canine treats fuel this year’s ultimate road trip
Summer road trip season is in full swing and snacking is riding shotgun. Which new treats are worth packing for the journey ahead?
Hot off the snack press for Father’s Day
This year’s roundup is stacked with fresh launches that bring the flavour, flex the function and don’t skimp on the fun. Which of these new snacks will earn a spot in Dad’s secret stash?
Competitions, collabs & crowd-pleasers: From Cheez-It’s tote to Oreo’s horchata remix
New product launches are landing hard this season, with brands pulling out all the stops - from celeb collabs to retro revivals.
Hot for honey: How the flavour is creating a buzz for World Bee Day
It’s World Bee Day on 20 May and there’s never been a sweeter time to celebrate honey’s starring role in snacks and bakery treats. From mellow and floral to spicy and bold, honey (especially the trending hot honey) is buzzing in everything from chocolate...
Gold-standard snacks: This season’s most luxe bites
Luxury is having a moment in the snack and bakery aisles, where bold flavours, high-end partnerships and decadent designs are delivering a full sensory experience
Bite into summer: The LTOs turning heads
Across categories from crackers to cookies, these limited edition launches show why urgency, nostalgia and innovation are a winning recipe
Crave-worthy & unapologetic: 9 new snacks that bring the flavour
This season’s snack drops aren’t playing it safe: think bold, indulgent and packed with personality. Ready to turn up the flavour for the warmer months ahead?
Bunnies, not bills: Easter treats to spread joy without breaking the bank
Chocolate may be getting pricier and portions smaller, but there’s still plenty of joy to be found in this year’s festive new product lineup
From mochi to muffins: Vanilla takes the lead in 2025 NPD
World Vanilla Day is back on 10 April and brands are celebrating with a wave of bold, creamy, vanilla-forward innovations
9 breakfast breakouts you’ll want to wake up for
From quick-grab oat cakes to indulgent chocolatey cereal clusters, breakfast is having a serious glow-up in 2025
Sláinte to snacks: A roundup of St Patrick’s Day treats
Milseáin draíochta (magical treats) await! The craic is mighty (the fun is great) this St Patrick’s Day with a feast of festive flavours - from golden shortbread to cereal that turns your milk green - because every bite should be as magical as the day itself
Crunch, chew or dunk: The boldest cookies from Oreo, Tim Tam, Doughlicious & more
Cookies are evolving faster than ever, from nostalgic classics like Oreo and Tim Tam to bold new innovations like ranch-flavoured cookies and protein-packed dough
Hot snacks: Turning up the heat in 2025
From swicy crackers to chili-spiked honey, the snacking industry is proving that heat is here to stay. Whether you crave a subtle warmth or a fiery kick, these products deliver bold flavours.
From pancakes to presents: Snacks to celebrate March
From Expo West to Eid and everything in between, March is awash with celebrations and delicious treats along the way.
Crunch, munch, repeat: Snack your way through National Snack Food Month
There’s no wrong way to snack, and February is the perfect time to embrace all things crunchy, chewy, salty, and sweet.
10 snacks to boost your sex drive
They say you are what you eat – so why not snack your way to seduction? Ready to ramp up your passion and your tastebuds?
The pizza economy: Tapping into a billion dollar market
More than 1,000 years after its invention, pizza remains one of the most celebrated foods worldwide. World Pizza Day (9 February) presents a prime opportunity for brands to tap into soaring consumer demand, driving innovation, sales, and industry growth
Next level NPD focuses on bed rotting, big flavours and star-powered snacks
The bakery and snacks world is exploding with punchy flavours, iconic collabs, and next-level experiences. Consumers want indulgence, creativity, and fun – and brands like Doritos, Kellanova, and KIND are delivering
New product launches redefining 2025’s better-for-you movement
From clean label breakfast cereals to protein-packed snacks and wellness chocolates, 2025 is shaping up to be a year of innovation in the better-for-you (BFY) food space
The latest must-try products for 2025: Bold flavours, bright colours, big ideas
This year’s newest launches bring vibrant creativity to the table, with standout treats like matcha-glazed doughnuts, shimmering food colours, and indulgent mocha melts.
2025 is shaping up to be one wild ride: From a new kid on the block to footlong cookies and reimagined cinnamon buns
The bakery and snacks scene are kicking off 2025 with a bang – think bold flavours, big ideas, and a fresh focus on sustainability.
Spicy, sweet, savoury and sustaining: 2025 heats up with bold NPD
This month’s bakery and snack launches are redefining the way we snack with fiery flavours, indulgent moments and wholesome bites.
Big brands get sporty: Win big with Cheez-It 'fantaseez' and Pop-Tarts mascot madness
Cheez-It and Pop-Tarts are among the big name brands taking Game Day to the next level with new campaigns, unforgettable fan experiences and over-the-top mascots
Festive feasts and everyday indulgences: A roundup of festive NPD
This season, brands are serving up innovative treats that blend nostalgia, convenience and bold flavours to elevate every occasion. Which of these will make their way into your celebrations?
Festive NPD: From Crumble mince pies to bold banana chips
Almond mince pies, fig-walnut gingerbread, Limoncello panettone and peppermint pretzels – this holiday season’s treats are as festive as they are diverse. Which of these innovative flavours will find their way to your table?
NPD: Popcorn Kitchen gets a peanut butter makeover, Sara Lee goes angelic and McVitie’s launches The Great Biscuit Break Bonanza
Peanut Butter Buttons is the topping for Popcorn Kitchen’s latest home popping creation; Sara Lee has developed a fat- and cholesterol-free Strawberry Angel Food Cake for foodservice operators; and McVitie’s is running the £1m ‘The Great Biscuit Break...
NPD: Ginsters gives the sausage roll a twist, Mrs Crimble’s gluten-free goes extra indulgent and Jason Momoa asks if you’re ready for adventure?
Ginsters’ Breakfast Roll is new take on a sausage roll, packed with favorite breakfast ingredients; gluten free brand Mrs Crimble’s has launched its most indulgent product; and the Aquaman actor is putting his might – and love of the environment, travel...
NPD: Celebrating summer love with better-for-you potato chips, raising funds for a cause and getting gooey over grilled cheese
JimmyAsh is rolling out its flagship Go Free potato chips that punch in with 70% less fat and 25% fewer calories than traditional chips; Double Good is donating 50% of product sales to benefit children with diverse learning needs; and Pepperidge Farm is...
NPD: From the world’s first Coffee Bar to a first-to-market protein pretzel and the UK’s first readymade, branded chilled protein pancake
Plamil Foods has unveiled a bar made from whole coffee beans instead of cocoa beans; BakeAway has partnered with Myprotein to develop a protein pancake for the UK market; and Crisp Power is a low-carb, protein-packed, plant-based snack expected to shake...
What’s on shelf for Easter: Chocolate, of course, but also Fruit ‘n Yogurt Eggs, Almond Cake Mix and an inspirational food waste target
From Cadbury Mini Eggs Chocolate Cookies to a Popcorn Easter Egg, there’s certainly a bounty available for chocoholics. But Easter isn’t all about chocolate, so we’re also shining a spotlight on better-for-you Welch’s Fruit ‘n Yogurt Eggs, a Moist...
NPD: Celebrate National Potato Chip Day with Pringles and Bingo Blitz, ‘Feaster’ with Dave’s Killer Bread and Easter with Ole & Steen
There’s a lot of celebration going on: from National Potato Chip Day to Easter, Feaster (a new, casual Friendsgiving of Spring) and the 2024 NCAA Men’s and Women’s Basketball season. And what’s best to bring out the most of these celebrations? Well,...