Zizzi win tops off record year for Nim’s

By Gill Hyslop

- Last updated on GMT

Nim's air-dried orange infusions are destined for Zizzi’s expansive cocktail menu. Pic: Nim's
Nim's air-dried orange infusions are destined for Zizzi’s expansive cocktail menu. Pic: Nim's

Related tags Nim's Fruit crisps Zizzi's air-dried Shelf life dehydration

Nim’s Fruit Crisps is celebrating a record year after diversification plans landed a major deal with the Italian restaurant chain.

The UK air-dried fruit crisp producer is supplying its tomato salad toppings for use at Zizzi’s 140-strong estate of venues across the UK and Ireland.

According to Nim’s, the win means more than five tonnes of fresh tomatoes are being produced every week at its bespoke facility in Sittingbourne.

Not stopping there though, the initial success of the deal has resulted in another order for air-dried orange infusions destined for Zizzi’s expansive cocktail menu.

This is the largest restaurant deal ever secured by Nim’s and tops off a year that has seen it bounce back from the pandemic to post an 85% increase in sales.

“Our toppings and garnishes are proving a really popular alternative to the traditional fruit and vegetables used by cafes, pubs and restaurants, not least because they are a more cost-effective alternative to dehydrating in house,”​ said founder Nimisha Raja.

“The Zizzi contract was a big breakthrough moment for us. We’re already supplying a lot of independents and subscription services, but this was the first time we were able to work with a big chain and get a deal over the line.

“This included trialling 12 different types of tomato until we found exactly the right one that would complement their salads perfectly. Feedback from the New Product Development team was brilliant and quickly led to a second order to supply our orange infusions for use in some of their cocktails.”

She continued, “Being air-dried offers so many benefits for restaurants, including a longer shelf life than our counterparts, a great taste and aesthetically they look fantastic. We supply in 2kg bags so very easy for the individual venues to store and use depending on demand.”

Overcoming the hurdles

Nim’s Fruit Crisps has become one of the food sector’s most exciting disruptor brands, tapping into the growing demand for an alternative to unhealthy snacks, ingredients and garnishes.

2021 was a rollercoaster year for Nim’s, which – despite tapping into the growing demand for better-for-you snacks – found its on-the-go sales take a significant hit by the pandemic, along with challenges caused by workers isolating and the export/import implications of Brexit.

The brand persevered and pivoted to launch a new ingredients range and expanded its list of infusions and edible teas – two decisions that have helped it boost sales significantly.

“After such a tough year, it’s great to have finished it with record sales and a 25-strong workforce that have gone above and beyond,”​ said Raja.

“We can’t stand still, however. Instead, we’ve already identified the next big phase of investment with a second drying and packing line about to be commissioned in the third quarter of 2022. This will more than double our capacity and give us the platform for the next stage of our growth.”

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