Industry Voices

Bakery producers have a great opportunity to fortify their goods. Pic: GettyImages/Say-Cheese

Guest article

Concerns about health create opportunities for fortified bakery products

By Gill Hyslop

With fears of a second wave of the virus mounting, consumers are looking to make improvements to their diets to maximise their health and reduce vulnerability to illness, opening opportunities for bakery producer, writes Mike Hughes, head of Research...

Brands have to craft experiential campaigns that remain will relevant beyond the pandemic. Pic: GettyImages/Traimak_Ivan

How does experiential marketing work for snacking post-pandemic?

By Gill Hyslop

Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...

Follow us

Products

View more

Webinars