Nestlé

Chaucer is a major player in the global freeze-dried ingredients space, listing Kellogg's, Nestlé, Starbucks and Unilever among its clients. Pic: ©GettyImages/pamela_d_mcadams

Against the grain video series

Nothing but fruit: Clean label and health halo drive freeze-dried market

By Gill Hyslop

Consumers expect the real thing when they purchase a breakfast cereal advertised with fruit inclusions – not something produced to taste or give the appearance of. As such, the global freeze-dried ingredients market – and specifically fruit inclusions...