Cakes & Pastries

A growing number of young Brits want to jazz up traditional teatime treats. Pic: The Delicious Dessert Company

The young person’s guide to a cream tea

By Gill Hyslop

The days of British icons like Victoria sponge could be numbered, with research by The Delicious Dessert Company revealing that 86% of Brits under the age of 35 consider many of the country’s legendary tea cakes as ‘boring’.

Edlong embarked on the next leg of its Global Tasting Tour with plant-based cookies. Pic: GettyImages/Paper Boat Creative

Edlong's grand cookie tour

By Gill Hyslop

The US dairy flavour specialist has completed the most recent leg of its Global Tasting Tour (GTT), delivering regionally-distinct plant-based cookies to F&B decisionmakers around the globe.

There’s plenty of truth that ‘we eat first with our eyes', coined by Apicius, a well-known Roman gourmand from the 1st Century. Pic: GettyImages/Renphoto

The psychology of colour in baking

By Gill Hyslop

Colour is one of the most important sensory cues when it comes to choosing what to eat – influencing what consumers see, what they taste and what they feel while doing it. How can bakery brands capitalise on this?

BBU's bakeries perform in the top 25% for energy efficiency among similar facilities in the US. Pic: Grupo Bimbo

Grupo Bimbo rocks for its ethicality and energy efficiency ethos

By Gill Hyslop

The Mexican bakery giant has been recognised for the sixth time by Ethisphere as one of the World’s Most Ethical Companies, while Bimbo Bakeries USA (BBU) has been honoured by the EPA for its energy usage at 20 of its facilities, setting the bar for the...

Fox's and Burton's have merged. Pic: FBC UK

News in brief

FBC UK is the new kid on the biscuit block

By Gill Hyslop

Burton’s Biscuits and Fox’s Biscuits (as of 28 March 2022) have merged to form Fox’s Burton’s Companies (FBC) UK, led by CEO Simon Browne.

The rules speak for themselves. Pic: Rule Breaker Snacks

Bimbo-backed Rule Breaker sets its sights on $2.2m in 2022

By Gill Hyslop

Rule Breaker Snacks – a Grupo Bimbo-backed brand of allergen-free plant-based brownies and blondies – has launched an equity crowdfunding campaign to meet runaway demand sparked by a Shark Tank appearance last year.

Miss Macaroon is on a mission to bake a brighter future, reinvesting 100% of profits into helping unemployed young people gain skills. Pic: GettyImages/Charday Penn

Macaroons make the difference in surmounting stigmas

By Gill Hyslop

The power of macaroons in helping to overcome social barriers was again highlighted at the graduation of 28 exceptional individuals who successfully completed the pioneering MacsMAD programme.

Entenmann's today produces 1 billion doughnuts annually. Pic: BBU

Remembering Charles Entenmann, builder of a baked goods empire

By Gill Hyslop

The master baker, entrepreneur, philanthropist and son of the founder of Entenmann’s – who help grow his family’s bakery into a powerhouse brand in the Grupo Bimbo stable – died in Key Largo, Florida, on 24 February 2022, aged 92.

Jean-François Honoré shares his name with the patron saint of bakers. Pic: Eurogerm

Eurogerm appoints new lead

By Gill Hyslop

The acknowledged expert in crispy, soft, taste and texture for the bread and pastry space has appointed Jean-François Honoré as president and CEO of the group.

Sainsbury's is overhauling its instore bakery model. Pic: GettyImages/andresr

Sainsbury’s to ‘simplify’ instore bakery service

By Gill Hyslop

The UK supermarket giant has announced plans to axe 200 cafes, end its hot food range in 34 stores and ‘re-evaluate’ its bakery counter setup in 54 stores – putting more than 2,000 jobs at risk.

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