ProSweets/ISM is not only about confectionery. Hundreds of bakery and snack makers will also tout their services– here are just a few examples of what they have to offer in Cologne, Germany (January 28 to 31, 2018).
Donuts were once ‘uncool’ but they are now one of the leading products in the independent, trendy gourmet, handmade sector, apparent with the opening of new concepts stores on both sides of the Atlantic.
Baby boomers are the fastest growing consumer segment and crucial to the success of the biscuit snacking category, says pladis, so it is critical to pay close attention on how to market to this demographic.
Lantmännen Unibake is geared to capitalize on the premiumization trend going on in fast food service with operators customizing offerings to encourage consumers to spend a little more on nice looking products.
General Mills is reintroducing its artificially colored and flavored cereal after consumers complained its natural version did not make the grade – a daring move as the trend towards clean, natural foods gains momentum worldwide. Aligned with this though,...