The Kellogg’s mega snack brand has devised an ingenious new use for its iconic tube packaging, hoping to become a strategic ally for the growing gaming community.
The founders of RXBar and Orgain have teamed up with the well-known ‘VitaminWater lawyer’ to launch Humble Growth, a founder-led growth equity investment firm focused on scaling up disruptive brands that empower consumers to lead healthier lives.
Since 2011, the Special K, Coco Pops and Krave maker has reduced the sugar and salt content - 18% and 23%, respectively - across all its cereals, while increasing fibre by 20%. Furthermore, its children’s cereals have also seen sugar drop by 36%, salt...
The waffle expert has again collaborated with the spirit specialists from Sugarlands Distilling Co. to introduce a brunch-inspired cream liqueur: Eggo Brunch in a Jar Sippin' Cream.
Despite huge strides made by UK cereal sector to reduce sugars, the health watchdog has found that many dressed up in child-appealing packaging still contain ‘excessive amounts’.
The two, separated entities of the Battle Creek, Michigan-headquartered behemoth have unveiled their respective strategies, capital structures and financial outlooks ahead of the split during the fourth quarter of 2023.
The Cheez-It, Frosted Flakes and ‘Together with Pride’ cereal maker - which is on track to complete the split into Kellanova and WK Kellogg Co during Q42023 - has been accused of ‘woke’ workplace diversity policies that are unlawful and for ‘sexualising’...
Kellogg UK has pledged to uphold the voluntary Arms Forces Covenant, which decrees that those who serve or who have served in the armed forces should be treated with fairness and respect.
From porridge that will undoubtedly grow hairs on your chest to the Lorne sausage, Arbroath smokie, Aberdeen rowie and skirlie, the Scots certainly know how to put together a good bourie to break the morning fast. Kellogg’s is now asking the nation to...
The move is part of the Special K, Coco Pops and Corn Flakes maker’s drive to become a more inclusive employer: recognising that a university degree doesn’t always have a correlation to the contribution that someone can make within a role.
The breakfast cereal giant has joined forces with one of the largest chocolate manufacturers in the world to launch Kellogg’s Hershey’s Chocos on the Indian market.
After losing its 2022 court case against the UK Government's high in fat, salt and sugar (HFSS) guidelines, the breakfast cereal giant is making sure its best-selling kids’ cereal brand is on point with yet more HFSS-compliant introductions.
The Kellogg’s-owned toaster pastry brand has signed a multi-year agreement with Florida Citrus Sports to become the latest title sponsor of college football, which holds the attendee record among bowl games.
The breakfast cereal and snack giant is on track to achieve its 2025 ED&I goals (equity, diversity and inclusion), noting a 1.3% increase in female representation and 22.7% rise in racially underrepresented talent at the end of 2022.
The breakfast cereal giant is supporting The Natasha Allergy Research Foundation with funds to help eradicate the food allergies that impact millions of Brits.
Kellogg’s has teamed up with the award-winning actress, director, advocate and mother to launch a limited edition Breakfast Bundle that gives back to No Kid Hungry.
In 2023, 135 publicly traded companies spanning 19 countries and 48 industries have been recognised for their unwavering commitment to business integrity. PepsiCo is one of six to have been made honouree since the inception of the list in 2007.
Frosties’ frontman Tony the Tiger is stepping back from the breakfast cereal giant’s mini multipacks will be replaced with more boxes of Coco Pops and Corn Flakes, deemed to be healthier options.
The American multinational breakfast cereal giant has realised its ambition of having 50% and above of male and female representation at manager level in the UK, three years ahead of schedule.
$23.9bn was spent on gifting last year, with 53% of American planning to celebrate Valentine’s Day again in style in 2023 – and nine million of them choosing this event to pop the big question, according to stats gathered by GiftWrapper. That’s big business...
The Open Wing Alliance (OWA) has released its 2023 Global Manufacturers report, which commends those companies for being transparent in their cage-free egg commitment, but also names and shame those that are lagging.
The US Food and Drug Administration (FDA) has approved a 2019 petition by Kellogg’s to increase the fortification levels of the much-needed nutritional supplement in the cereal category, as well as endorsing its use in grain-based bars.
Kellogg’s UK has entered the metaverse for the first time with Popified characters created for the hugely popular open-world Blankos Block Party, while in the US, the breakfast cereal giant has teamed up with Santa to bring the joy back to gift-giving.
The Kellogg’s cracker brand has partnered with iHeartRadio to send one lucky winner to this year's Y100’s Jingle Ball in Miami for the ultimate experience: an epic backstage invite to meet the Backstreet Boys.
It’s Skinny Pasta is reinventing an Italian favourite; Oppo Brothers contends ice cream not only can be eaten in the colder months, but should be; and Jackandbeyond analysed the most viral ways we can use up pumpkin scraps after Halloween – with an estimated...
The central ingredient of Kanira wholegrain biscuits is nutrient-rich and climate smart pearl millet (an under-the-radar superfood native to India); Teatis is providing a tasty solution for the 122+ million people living with diabetes or prediabetes in...
The W.K. Kellogg Foundation (WKKF) has announced the five awardees of its Racial Equity 2030 challenge, an open call for bold solutions to improve the lives of children, families and communities around the world.
Manchester is home of the breakfast cereal giant’s new Culinary and Sensory Centre, a project that took over 18 months to develop and half a million pounds in investment.
Limited edition Haunted Frosted Chocolatey Fudge Pop-Tart Bites put the treat in trick or treating, Van Leeuwen is heating up the ice cream category with a flavour collab with Tapatío Hot Sauce and Eat the Change has created a grown-up version of its...
Hot on the heels of its High Court loss against the UK government – challenging the nutritional value of breakfast cereals with milk – the Frosted Flakes and Froot Loops maker has released a first-ever cereal innovation with milk already added in.
