Globally, brand licensing strategies continue to drive retail growth year-over-year for today’s top brands, with 2018’s standouts including Kellogg’s and Funko. We chat to Amanda Cioletti, content director of License Global, about how this collaboration...
Ferrero has edged out Hostess to capture the cereal giant’s cookie, fruit snacks and ice cream cone family of brands, including Famous Amos, Murray’s and the Girl Scouts of the USA brand Little Brownie Bakers, plus Stretch Island and Fruity Snacks.
The Florida-based better-for-you foods producer’s Cinnamon Pecan Granola Cereal has vaulted past some of the biggest cereal brands in the US to grab top spot on Amazon.
Most Americans purchase at least one box of cereal per shopping trip, a recent survey from consumer rewards app Shopkick has revealed – numbers that assuage dips in overall segment sales.
Kellogg’s has fallen foul of the UK’s Advertising Standards Authority (ASA) after television advertisements of its Special K product were banned for exaggerating folic acid health claims.
Kellogg's has revamped the packaging design of its iconic breakfast cereal brands across its European portfolio, which put the 'naturalness' of the cereal and the company's ‘heritage’ centre stage.
Three consumer watchdogs contend that Kellogg’s has allegedly removed essential micronutrients in its breakfast cereals sold in Mexico, despite 1.6 million children in the country suffering from chronic malnutrition.
Kellogg’s India has launched three new variants of cornflakes — thandai badam, kesar pista badam and rose badam — to bring ‘authentic Indian flavors’ into breakfast bowls.
The Irish Association of Master Bakers (IAMB) has warned that, if the UK crashes out of the EU on March 29 without a deal, the price of bread could rise significantly in the country.
After announcing its 2019 reorganization plan late last year, Kellogg confirmed it is following through with structural changes, which includes cutting 79 positions from its Global Growth Team (GGT).
Kellogg Company is just one of several major corporations taking measures to withstand the backlash should the UK leave the European Union without agreeing to trade terms.
