Tostitos takes its ‘official chip and dip of the NFL’ status to the next level

By Gill Hyslop

- Last updated on GMT

Football legend Tony Romo will share his play-by-play analysis of an NFL game with one lucky die-hard fan. Pic: Frito-Lay North America
Football legend Tony Romo will share his play-by-play analysis of an NFL game with one lucky die-hard fan. Pic: Frito-Lay North America

Related tags Pepsico Frito-lay north america Tostitos National football league Tony Romo

The PepsiCo Frito-Lay North America brand has teamed up with former Cowboys quarterback turned National Football League (NFL) commentator Tony Romo to give one die-hard fan the opportunity to experience the game like never before.

The duo has created a first-of-its-kind Romo look-a-like earpiece, through which the football legend with share a game in real time with one lucky winner.

Aptly named Romo in your Ear, Tostitos created the earpiece by taking multiple photos of Romo to get the details of his face, before printing it out using a 3D printer. Wearing the earpiece, the winner will be able to hear Romo’s play-by-play analysis and football-savvy commentary during an upcoming NFL game.

Romo in your ear

To enter – either for themselves or to nominate friends and family – fans will need to head to the Tostitos/Romo site, fill out an application and submit a quick video why they could use some help from Romo on game day.

To see if they should go pro or hit the bench, Tostitos has created a customised quiz to test their football knowledge. The brand is also releasing a 30 second commercial in which Romo explain how the earpiece works.

“It’s no secret football has been a passion of mine for many years, but something I love about the game are the moments off the field when you watch the game with friends and family, often around the chip and dip bowl,”​ said Romo.

“I couldn’t pass up the opportunity to team up with Tostitos for this fun collaboration that allows me to share my love of the game with even more people, no matter their level of football expertise.”

The winner will be contacted on 29 November. Then, while wearing the Romo In Your Ear earpiece, they will be able to surprise friends and family with their newfound football smarts at a viewing party hosted by Tostitos in December to watch two NFL teams go head-to-head.

Creating fun and lasting moments

“As a brand rooted in creating fun and lasting moments, the NFL season is an important time where we can play a role in fostering that togetherness,” ​said Anya Schmidt, senior director of Marketing, Frito-Lay North America.

“We created Romo in Your Ear to offer fans of all levels of football knowledge a new and exciting way to enjoy game day. As someone known for fun play-by-plays, we know Tony will offer an incredible, once in a lifetime experience for this contest winner, while our fan favourite chips and dip will help our consumers become the hero of their tailgate or homegate this season.”

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