IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
The majority of Americans anticipate a very different summer compared to last year due to the coronavirus pandemic – but snacking will remain a constant.
Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.
Ahead of its release today (May 20), the European Snacks Association (ESA) has welcomed the European Commission’s Farm to Fork Strategy (F2F), but has also cautioned the recommendations to set maximum levels of certain nutrients is not the best way forward.
While many of the UK’s family-owned and run artisanal bakeries have been hard hit by the coronavirus outbreak, several have modified their business models to ensure their freshly-baked treats continue to get out to consumers.
ZenB and ChicP are sustainable snack brands committed to fighting the good cause; Peacasa is inviting you to take part in the birth of its innovation; and Davina Steel and Good Dee’s capitalise on the at-home baking trend that’s at all-time high.
At the beginning of this unprecedented health crisis, Grupo Bimbo set up the ‘Bimbo Contigo’ (Bimbo With You) initiative to assist those affected by the pandemic, including a 270 million pesos (US$11.32m) pledge to support Mexico’s health sector and other...
Under ‘normal’ conditions, consumer habits shift at a rapid pace, but factor in a global pandemic and things change really quickly. Keeping on top of these changes is a challenging conundrum for brands to solve. Rhys Owen-Johnson, a marketer at Salience,...
The coronavirus outbreak has brought out the inner baker in many of us, with the number of people searching ‘bread’ and ‘cookies’ hitting an all-time high and encouraging big brand names to release their treasured recipes.
The snack manufacturer is teaming its Chips Ahoy! and Sour Patch Kids brands to host an online danceathon for American students who may have missed their much-awaited-for prom due to the coronavirus lockdown.
Malaysian brand Jobbie Nut Butter has sought to clear the air after being accused of using the COVID-19 pandemic outbreak as a ‘sympathy ploy’ to boost sales.
The international supplier fair for the sweets and snacks industry - staged parallel to ISM – is monitoring current developments on the coronavirus pandemic and has extended its early bird offer for the 2021 event until 29 May 2020 in order to give exhibitors...
Scottish Bakers has welcomed the four month extension of the UK government’s furlough scheme, which ought to relieve some pressure for struggling small to medium-sized bakery businesses in Scotland hard hit by the coronavirus outbreak.
