General Mills

Packaged Facts suggests ways to lift US cereal sales. Pic: GettyImages/FelixRanaud

Six top tips to augment cereal’s sweet comeback

By Gill Hyslop

Market researcher Packaged Facts outlines six trends that should be adopted by US cereal brands to keep their products from feeling stale as America's love affair with breakfast cereals continues to fade.

The Cheerios, Pillsbury and Betty Crocker maker will focus on continued international growth with leadership changes. Pic: Getty Images/tacar

General Mills' leadership team reshuffle

By Kristine Sherred

The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.

The increasing approval of recreational marijuana use for adults is boosting snack sales. Pic: ©GettyImages/Francisco Carta fotographo

Marijuana ‘munchies’ tick up US snack sales

By Gill Hyslop

Nielsen has reported there has been a notable pick-up in the consumption of the so-called ‘munchies’ in US states where marijuana is legal, which has boosted the sales of snacks.

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