IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
Mondelēz, PepsiCo, Kellogg’s, Original Biscuit Bakers, Fairfield Farm and General Mills have stepped up efforts, as the world faces a mounting food insecurity crisis amid the spread of novel coronavirus.
The coronavirus pandemic – which has infected more than 220,000 people and killed more than 9,000 globally at the time of writing – is toying with global economy.
The Cheerios and Nature’s Valley maker has raised its forecast for 2020, as social distancing efforts aimed at slowing the rapid spread of COVID-19 is causing consumers to stockpile, boosting demand for eat-at-home products like cereals and boredom-busting...
The US Food and Drug Administration (FDA) is rolling out a new Nutrition Facts label that shines a spotlight on ‘Added Sugars’ to help Americans cut back on the amount they consume, while on the other side of the pond, the UK’s sugar tax is producing...
Breakfast cereals are one of the categories to actually show progress in reducing sugar content, with Action on Sugar’s latest progress report showing an 8.5% reduction between 2015 and 2018. But some consumers still demand that sweet hit in the morning....
In addition, Calbee North America is launching Crunchions, Supermola has gone mainstream and Kellogg’s has upped the ante with its fruit filled cereal.
The food giant has launched a regenerative pilot programme with Kansas wheat farmers situated in the Cheney Reservoir, which will ultimately improve the overall water quality provided to more than 400,000 Wichita residents.
Americans have becoming far less trusting in recent years, but when the going gets tough, the tough find solace in Cheerios,which again reinforces their importance on health and well-being.
We feature a raft of new snacking experiences, ranging from a novel treat that is reminiscent of the iconic American PB&J sandwich to Dorito’s foray into the fast-growing hot & spicy category; cookies bearing inspirational messages from the Girl...
Children in the United Kingdom will soon have to say good-bye to the monkey, bee, alligator, lion, panda and penguins featured on the boxes of Lidl’s own-brand cereals, as the retail giant attempts to halt the soaring obesity rate among the demographic.
Going crackers over veg, feeding an orphaned child, ramping up heart-health and connecting communities, the planet and traditions in a nourishing way are some of the potent messages product developers are preparing for the new year.
