The four giants – along with a rash of other consumer goods conglomerates – have created a Coalition dedicated to tackling deforestation, forest degradation and land conversion in supply chains.
The packaged consumer goods giant is adding a new Cinnamon Toast Crunch line at its plant in Covington, Georgia, along with a $37m refurbishment of its plant in Cedar Rapids, Iowa.
The Cheerios and Lucky Charms maker has partnered with Champion Athleticwear to launch a limited edition collection featuring popular cereals and to provide thousands of meals to kids in need across America.
General Mills is collaborating with Musim Mas Group to launch a programme designed to integrate independent smallholders from villages neighbouring the Leuser Ecosystem in Aceh Singkil into the sustainable palm oil supply chain to reduce deforestation...
Summertime and the living is easy: Cheez-It and House Wine, along with Cape Cod Potato Chips and Samuel Adams, team up to release limited edition summer-ready snacks to be paired with beverages; Treat Me Sweet Co creates a bespoke range of exotic French...
General Mills posted a 21% rise in Q4 sales, driven by the burst of in-home eating and baking caused by the lockdown to contain the spread of coronavirus
IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
Mondelēz, PepsiCo, Kellogg’s, Original Biscuit Bakers, Fairfield Farm and General Mills have stepped up efforts, as the world faces a mounting food insecurity crisis amid the spread of novel coronavirus.
The coronavirus pandemic – which has infected more than 220,000 people and killed more than 9,000 globally at the time of writing – is toying with global economy.
The Cheerios and Nature’s Valley maker has raised its forecast for 2020, as social distancing efforts aimed at slowing the rapid spread of COVID-19 is causing consumers to stockpile, boosting demand for eat-at-home products like cereals and boredom-busting...
The US Food and Drug Administration (FDA) is rolling out a new Nutrition Facts label that shines a spotlight on ‘Added Sugars’ to help Americans cut back on the amount they consume, while on the other side of the pond, the UK’s sugar tax is producing...
Breakfast cereals are one of the categories to actually show progress in reducing sugar content, with Action on Sugar’s latest progress report showing an 8.5% reduction between 2015 and 2018. But some consumers still demand that sweet hit in the morning....
In addition, Calbee North America is launching Crunchions, Supermola has gone mainstream and Kellogg’s has upped the ante with its fruit filled cereal.
