General Mills will be removing its gluten-free claim from the labels of its Cheerios cereals following criticism from the Canadian Celiac Association that it is not confident of the company’s gluten-testing process.
General Mills is reintroducing its artificially colored and flavored cereal after consumers complained its natural version did not make the grade – a daring move as the trend towards clean, natural foods gains momentum worldwide. Aligned with this though,...
John Foraker, president of General Mills’ organic foods unit Annie’s, announced on LinkedIn late last week he is leaving at the end of August, but denies it’s due to the food giant’s embittered sales results.
A bowl of ready-to-eat (RTE) cereal isn’t just something to break the fast, but a genuine meal anytime of the day. According to Mintel, almost half of the American public identify themselves as cereal consumers who embrace a bowl for lunch or dinner.
General Mills said it will focus on growing its cereal venture with Nestlé, unlocking growth opportunities and investing in NPDs to overturn the company’s historical decline in quarter-on-quarter revenues.