Smart Packaging

Packaged Facts suggests ways to lift US cereal sales. Pic: GettyImages/FelixRanaud

Six top tips to augment cereal’s sweet comeback

By Gill Hyslop

Market researcher Packaged Facts outlines six trends that should be adopted by US cereal brands to keep their products from feeling stale as America's love affair with breakfast cereals continues to fade.

Bells of Lazonby bakery secures funding to integrate robots

Bells of Lazonby bakery secures funding to integrate robots

By Jenny Eagle

Bells of Lazonby, a family bakery in Cumbria, UK, which supplies cakes, scones and artisan breads has secured funding from the Made Smarter Programme to automate its portioned cake with automated robot machinery.

The AIPIA Americas Summit in New Jersey. Photo: Aly Kuler Photography

AIPIA Summit

Social media is changing the way brands think about packaging

By Jenny Eagle

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.

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