Snacks

Healthy snacking gains momentum under MAHA push

Letter from the editor

Healthy snacking gains momentum under MAHA push

By Elizabeth Crawford

Kennedy’s Make America Healthy Again campaign and rising consumer demand for “free from” claims are reshaping retailer assortments and opening doors for emerging brands

Christmas is shaping up to be a real cracker

Christmas is shaping up to be a real cracker

By Gill Hyslop

It may be only September, but it’s never too soon to talk about Christmas. In 2025, festive innovation is set to deliver indulgence, hybrids and playful nostalgia.

Betting on Donettes: Smucker’s snack strategy laid bare

Betting on Donettes: Smucker’s snack strategy laid bare

By Gill Hyslop

Smucker didn’t spend $5.6bn on Hostess to watch margins collapse. With Twinkies under pressure, it’s cutting SKUs, shutting plants and leaning on Donettes to prove its biggest snack gamble isn’t a sugar crash in the making

How Japanese flavours are shaping the UK food scene

How Japanese flavours are shaping the UK food scene

By Bethan Grylls

Japanese-inspired food has recently taken the UK by storm, with the likes of Takoyaki (octopus balls) and ramen noodles becoming popular dishes, the rise of flavours such as matcha and yuzu, and of course the launch of that viral dessert sandwich from M&S.