Snacks

Brands have to craft experiential campaigns that remain will relevant beyond the pandemic. Pic: GettyImages/Traimak_Ivan

How does experiential marketing work for snacking post-pandemic?

By Gill Hyslop

Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...

'While we’ve made great progress, we know there’s even more to be done and that we can’t do it alone.' Ramon Laguarta, PepsiCo's CEO and chairman. Pic: GettyImages/SasinParaksa

PepsiCo on target to build a more sustainable food system

By Gill Hyslop

PepsiCo’s 2019 Sustainability Report reveals the snack giant is on target to reach its goals on reducing sodium, saturated fats and added sugars across its food and beverage portfolios in its key markets, and it is steadily upping the ante with its better-for-you...

Pic: GettyImages/adrian825

Guest article

War on sugar to intensify as a result of COVID-19

By Gill Hyslop

FMCG Gurus forecasts there will be an increased focus on sugar reduction as consumers look to improve health after the long lockdown, writes Will Cowling, marketing manager of the market research firm.

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