Every child deserves a birthday treat

By Gill Hyslop

- Last updated on GMT

Allegen-friendly Partake cookies are a great treat for any birthday. Pic: Partake Foods
Allegen-friendly Partake cookies are a great treat for any birthday. Pic: Partake Foods

Related tags Partake Foods The Birthday Party Project Children homelessness non-profit organisation Rihanna Marcy Venture Partners

Kids are worth celebrating, but this year, around 2.5 million American youngsters who experienced homelessness missed out on having fun on their birthday – a status quo celebrity-backed Partake Foods wants to change.

A birthday signifies a beginning and the joy of living. It’s a momentous occasion not to be understated – the day youngsters are recognised for reaching an important milestone, giving them a sense of achievement, rewarding them for a job well done and encouraging them for a healthy future.

The Birthday Party Project​ believes that it takes a community of magic-makers to bring birthday joy to children experiencing homelessness, and to-date, has help over 13k youngsters celebrate the day with the help of more than 23k birthday enthusiasts and 60 agency partners.

“Our mission is to acknowledge the life, dreams and birthday wishes of children who wouldn’t otherwise be celebrated,”​ said the non-profit.

To boost this goal, and on a mission of its own to change the status quo among the millions of kids who don’t have a secure roof over their head, Partake has partnered with The Birthday Party Project to bring a little light into someone’s life.

You're (always) invited to the party

Partake is the Black-owned and female-founded brand backed by celebritiesH.E.R., Rihanna and Marcy Venture Partners, cofounded by JAY-Z.

It celebrated National Cookie Day (4 December) by donating 20,000 cookies to the local arms of The Birthday Party Project across the US. But the cookies were not just the regular kind, those sent out to communities in Los Angeles, Chicago, Dallas, Austin, Houston, Atlanta, New York, New York, New Jersey and Alabama were also designed for kids with food allergies – as they, too, shouldn’t lose out on birthday treats.

Partake’s line of allergy-friendly products includes crunchy and soft-baked cookies, baking mixes and a pizza crust; all of which are certified gluten-free, vegan, and free of the top 9 allergens.

Topping the donation, for every box of Crunchy Birthday Cake Cookies sold through the brand’s website on the day, Partake donated an additional box of goodies to The Birthday Party Project.

“We love birthdays at Partake and believe that every child deserves to be celebrated on their special day,” ​said Denise Woodard, founder and CEO of Partake Foods.

“Inclusivity is at the core of what we do, and we are proud to partner with The Birthday Party Project to give kids across the country access to delicious, allergy-friendly treats.”

Paige Chenault, founder and CEO of The Birthday Party Project, added, “We believe every child deserves to feel special on their birthday, and we appreciate Partake’s approach to inclusiveness.

“Thanks to this partnership, all of our kids can participate in the celebration regardless of food allergies, and that’s something we’re celebrating here at The Birthday Party Project. Over 1,300 kids will receive boxes of Partake Crunchy Birthday Cake cookies in their Birthday in a Bag this November and December.”

Related news

Show more

Follow us


View more