Processing & Packaging

Ardagh & Exal to form Trivium Packaging. Photo: Ardagh.

Ardagh Group & Exal to form Trivium Packaging

By Jenny Eagle

Ardagh Group has entered into an agreement to combine its Food & Specialty Metal Packaging business with Exal aluminium containers to become Trivium Packaging.

No monkeying about: Kellogg's newest consumer campaign includes one of the first instances of browser-based augmented reality. Pic: Kellogg Company

Kellogg’s goes monochrome with Crayola

By Gill Hyslop

Kellogg’s is inviting Australians to go Snap, Crackle and Pop with color in a joint promotion with the colored crayon and art supplier.

Spain has tightened up its bread definitions. Pic: ©GettyImages/JackF

Spanish law reform tightens bread definitions

By Gill Hyslop

A new law came into force in Spain on July 1 2019 that restricts the classifications of ‘wholemeal’, ‘sourdough’, ‘artisanal’ and ‘multicereal’ bread.

The AIPIA Americas Summit in New Jersey. Photo: Aly Kuler Photography

AIPIA Summit

Social media is changing the way brands think about packaging

By Jenny Eagle

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.

Follow us

Products

View more

Webinars