Dinky rolls
Higgidy has a new addition to its wholesome snacking and sharing portfolio, in the form of Mature Cheddar & Sweet Chilli Dinky Rolls, made with responsibly sourced ingredients.
The veggie bite-sized, dinky rolls are filled with mature Cheddar and ricotta cheeses, sweet red peppers, butternut squash purée and sweet chilli chutney. This is wrapped in Higgidy’s signature all-butter puff pastry, then hand topped with a mature Cheddar and chilli crumb.
“We know consumers are looking for new snacking options,” said Rachel Kelley, Higgidy CEO.
“When people work from home, they want something delicious in the fridge that they can nibble on during the day. And we know people love a tasty treat when they’re on the go or to share with friends and family at social occasions. Our new Mature Cheddar & Sweet Chilli Dinky Rolls are the perfect solution and we think consumers are going to love them.”
The dinky rolls join Higgidy’s snacking range of rolls, muffins and Little Lattices that have delivered incremental growth for both the brand and the Savoury Pastry category throughout 2023. Higgidy Snacking and Sharing has grown +26% YOY and the brand represents 72% of the premium Savoury Pastry market growth.
A 170g pack contains 10 veggie dinky rolls and is available in UK retailers Waitrose, Sainsbury’s, Abel & Cole and Booths for an RRP of £3.85.