Cruelty free cupcakes
Plant-based bakery brand OGGS is asking Brits to consider the ethics of the cake with the launch of OGGS Mega Caramel Cupcakes, which OGGS claims are kinder to chickens and the planet.
The launch follows research commissioned by OGGS into the ethics of UK cakes, with emphasis on the conditions of chickens used to produce the egg found in most products.
According to the British Hen Welfare Trust, 67% of Brits said they weren’t aware that most cakes sold in UK supermarkets use eggs from barn or caged chickens. Knowing this, 89% said they would be more likely to buy from a brand that doesn’t use eggs from barn or caged chickens.
OGGS’ cakes are made without egg at all, instead using OGGS Aquafaba – a plant-based egg alternative with 72% less CO2e than egg. Additionally, OGGS products are some of the only cakes on shelf to be packaged in 100% recycled and recyclable plastic trays – further reducing the impact on the planet.
“Cake fans have responded so positively to our ‘Cruelty Free Cakes’ campaign – proving that we’re not just a nation of cake lovers, but of chicken lovers, too,” said Hannah Carter, founder and CEO, OGGS.
“Our new Mega Caramel Cupcakes are a perfect grab-and-go option for a delicious treat when we’re out and about. Better for chickens, the planet, and your tastebuds – what’s not to love?”
The new vanilla sponge cakes with caramel frosting are available in Sainsbury’s Local and ASDA for an £2.35 RRP, with further launches planned.
OGGS became a B Corp in 2022, which confirms it meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.