The North American market for snack and nutrition bars reached almost USD 11 billion in 2023 and may generate more than 13 billion by 2027. Bar sales are on par with cookies and represent about ½ of cereal sales, making the category a contender in the battle for snack and grain-based food purchases.
With 60% of global bar category sales, North America is a significant market for established and start-up brands. Canada ranks #1 for bar consumption at 3.7 pounds per capita, with the U.S. at #4 (after New Zealand and Australia) with 2.6 pounds per capita.
The category remains relevant for North Americans who want convenient foods to support their health and wellness goals. Bar formulations are versatile, allowing people to “customize” their bar purchases to align with their needs and preferences. Bars’ versatility can become a challenge for developers, however, as they strive to create the ideal combination of nutrition and taste. Read on for insights and guidance to help map your bar innovation plans.
