Take the couch challenge
In the winter months, the couch is the epitome of warmth and often tempts us away from staying active. Conquering the comfort of the couch is the first step toward achieving any fitness goals, which is why RXBar is turning this common excuse into a New Year's challenge.
Simply take the pledge to relocate your couch for 30 days, and you’ll be entered for the chance to win $2,500 to cover the cost of moving, storage and new home gym equipment. Winners will also receive a year’s supply of RXBar bars to keep you fuelled to perform your best.
“In the spirit of No B.S., the RXBAR Bar the Couch Pledge is a fun way to bring the possibilities of a couch-free lifestyle to our fans and see what they can accomplish,” said Eileen Flaherty, director, Brand Marketing, RXBar.
“We are thrilled to work with our team of influencers to launch this 30 day challenge and can't wait to see how fans nationwide will be inspired move the couch and get moving.”
This unexpected challenge – which is open until 14 January – is being brought to life in social feeds by a team of RXBar enthusiasts, including Kale Salad, Dudette With A Sign, Allie Bennett and Selena Trevino.
Take the pledge at RXBarBarTheCouch.