New year, new flavours, new look
The Protein Ball Co is making healthy choices even sweeter this January by launching two vegan flavours.
Rolling out in mid-January, The Protein Ball Co’s new Choc Chip Muffin and Salted Caramel protein + vitamin balls will join the seven-strong range of 100% natural, gluten free, no added sugar snacks, offering the perfect on-the-go treat for health-conscious individuals.
The launch also coincides with a brand refresh, with the 45g packs now sporting a more mature look that shows an image of the protein ball on the front, alongside clearer labelling.
“We are excited to be introducing two fantastic new flavours to our popular range of protein + vitamin balls that are designed for consumers with specific health goals in mind, but who also have a sweet tooth,” said founder Matt Hunt.
“The brand refresh has been in response to feedback. We wanted our packaging to reflect the quality of the products and really highlight the USPs as a high protein, no added sugar, gluten free and 100% natural snack. We hope these new launches and packaging changes will give retailers even more reason to stock the products.”
The Salted Caramel comprises thick roasted nut butter, dates, pink Himalayan salt and a dusting of almond nibs, packing 8g plant protein per pack. Choc Chip Muffin is a blend of cacao nibs, peanut butter and gluten-free oats. The cake-inspired bites have 9g of plant protein per pack. Both flavours include added vitamins B12, C and D3.
“Our range is designed to suit busy lifestyles and these new protein balls are high in fibre and provide an excellent source of slow release energy to help bridge the gap between meals,” added Hunt.
Each 45g bag contain six protein balls and is available in retailers across the UK and online.