4. Hostess Brands president: ‘The Twinkie is like Elvis – many impersonators, but only one king’
‘Hostess Brands may develop new cake lines with added fiber, wholegrain or even gluten-free variants and it’s not afraid of competition, its president says’
Why so big?
An interview with the man driving Hostess out of despair will catch anyone’s eye, even more so with a killer quote like that.
Hostess Brands knows it has a strong portfolio – embedded in American culture – but it’s also well aware that the products need a boost, particularly when competitors have had an innovation head-start while Hostess was out of action.
