9. Cricket protein bar maker seeks to ‘normalize the consumption of insects’
‘Two young entrepreneurs have developed a high protein bar using crickets that they say have superior nutritional qualities and can go a long way in making insect consumption mainstream in America’
Why so big?
It’s not often industry sees such a tenacious start-up coming into the market with major plans to take on the biggest players.
Exo generated an enormous buzz, not only because of its ambitious owners, but also because of the quirky yet on-trend concept of normalizing insect consumption. This launch not only hit on health notes, but also tied into the global struggle on how to feed a growing population with shrinking resources…
