6. Europe no.1 in the global bakery innovation race
‘Europe is driving global bakery innovation ahead of the US, representing over half of all new product launches for 2012. But what are some of the ‘most innovative’ products?’
Why so big?
Innovation most certainly is a race – a race to launch products, a race to win over consumers, and a race to make money.
So when industry is told a continent is ‘winning’, it’s no surprise that the burning questions are ‘why?’ and ‘what are they doing right?’. To add to this, in light of the economic struggles Europe has faced, it's clearly big news when it makes headlines again for innovation. Has a corner been turned?
