11. Gluten-free Twinkies: A money-making move?
‘A gluten-free Twinkie would plug a market gap and hold huge appeal among US gluten-free consumers looking for indulgence and taste, says an analyst’
Why so big?
Here, we see two of the hottest bakery topics collide – gluten-free and Hostess Brands.
The demise of Hostess rocked the US bakery market and so how new owners Apollo and Metropoulos were to turn around business was a big interest. A gluten-free Twinkie was one of the ideas toyed with, and I don’t think Euromonitor was the only one thinking it was a clever idea… Perhaps we’ll see the fruits in 2014?
