2. General Mills’ agreement to change Fruit Roll-Ups labeling is a ‘step in the right direction’, says CSPI
‘General Mills has taken a ‘step in the right direction’ as it agrees to improve its Fruit Roll-Up labeling in light of a class action lawsuit, the Center for Science in the Public Interest (CSPI) has said’
Why so big?
Lawsuits on label descriptors have been rife this year, and this move to change labeling in light of a class action stirred plenty of interest.
Industry is under immense pressure when it comes to communicating products to consumers – should they claim it’s natural? Or made with real fruit? Many are operating in the fear of a lawsuit and the class actions are certainly picking up…