8. Kellogg in trouble over ‘distasteful tweet’
‘Kellogg has issued an apology for a ‘distasteful tweet’ in which it promised to donate one breakfast to a vulnerable child for each retweet’
Why so big?
When a cereal major messes up on Twitter, others want to know about it.
Social media has taken the world by storm but as food giants jump aboard, the hot focus is on tightening up principles and messaging right. But sometimes a slip of the keyboard can happen and it can prove extremely damaging for a company…