10. Trick or treat: Frito-Lay ‘on point’ with Halloween Cheetos
‘Frito-Lay has made a smart move with its limited edition glow in the dark Cheetos pack for the Halloween season, an innovation expert says’
Why so big?
PepsiCo dived straight into Halloween with this packaging launch, clearly spotting a gap in the market.
This year we’ve heard about the increasing opportunities snacks have in the candy-filled Halloween space… maybe next year will be bigger for snacks.