1. High protein ‘super’ cereal targets global obesity epidemic, says developer
‘A newly developed cereal high in protein and fiber but low in fat, salt and sugar has hit the market to tackle the global obesity epidemic, its developer ViSalus says’
Why so big?
When a meal replacement specialist side-steps into cereal making bold claims like this, manufacturers want to know what they’re up against.
The new cereal product hits on major trends protein, fiber and low fat, salt and sugar as well as global concerns on obesity. Its CEO also made big claims about the lack of innovation in the cereal category over the past 100 years… now that must have frustrated a few…
