Plant-Based

Blackberry and apple muffin. Pic: Chaucer

Inclusions

Adding diversity to baked goods and snacks with inclusions

By Gill Hyslop

Inclusions have long been used to provide consumers with creative snacking experiences and are increasingly being used to add a nutritional and functional boost to keep up with the growing demand for healthier, clean label indulgences.

‘Snack delivery’ searches have increased by 83%, mirroring the increased needs of those working from home and in isolation. Pics: GettyImages/choochart choochaikupt/Polyudova_Yulia

Guest article

Gauging the online ‘snacking’ search trends during coronavirus

By Gill Hyslop

Under ‘normal’ conditions, consumer habits shift at a rapid pace, but factor in a global pandemic and things change really quickly. Keeping on top of these changes is a challenging conundrum for brands to solve. Rhys Owen-Johnson, a marketer at Salience,...

Puratos' Smoobees opens up a world of creative ideas. Pic: Puratos

Puratos ignites sensory excitement with Smoobees

By Gill Hyslop

The global manufacturer of ingredients for the bakery, pâtisserie and chocolate sectors says the ‘breakthrough’ inclusion is set to grasp the latest consumer trend – that texture is the new taste.

Pics: GettyImages/treety/etiennevos

What will tomorrow’s bakery and snacks landscape look like?

By Gill Hyslop

Consumers are demanding more than just indulgence – they want a treat that’s healthy but still tasty; sustainable yet comes with an extended shelf life; is portable and size proportioned; is Instagrammable; and comes with a story or purpose.

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