Financial boost from Kind’s Lubetzky ups the ante for ‘very cool’ egg white snack startup

By Gill Hyslop

- Last updated on GMT

Quevos' chips are made from egg whites, chia seeds, avocado oil and pea protein. Pic: Quevos
Quevos' chips are made from egg whites, chia seeds, avocado oil and pea protein. Pic: Quevos

Related tags Kind snacks Daniel Lubetzky Quevos Protein keto diet plant-based Fibre

Daniel Lubetzky, founder of mega snack brand Kind, is investing in Quevos being introduced to its line of keto-friendly egg white chips on ABC’s Shark Tank.

Lubetzky is partnering with Quevos founder Nick Hamburger and Zack Schreier to pursue their vision to bring the nutritional value of egg whites to the snacks space.

A Type 1 diabetic, Schreier conceived the idea for Quevos after tasting the crispy edges of an omelette and realised a snack – which could be enjoyed by both people with special dietary needs and the mainstream audience – could be developed.

He enlisted childhood friend Hamburger and the pair experimented for two years before coming up with the end product.

The chips place egg white as its primary ingredient, along with superfoods like chia seeds, avocado oil and pea protein, packing a punch with 5-8g of protein and 4-5g of fibre per serving.

Unlike standard potato chips that contain between 15-20g of carbs, a similar serving of Quevos chips has only 4g of carbs and 120 calories. The chips are also gluten and dairy-free, which means they tick a lot of boxes when it comes to the trends that influence consumer choices today.

The concept took first place in the University of Chicago’s new venture competition, before receiving seed funding from a group of angel investors to debut on the American market in 2019, and was even selected to be part of Kraft Heinz’s first Springboard incubator class.

An oversubscribed Kickstarter campaign followed, allowing the Chicago-based snack brand to expand distribution and introduce new flavours – today available in Cream & Onion, Sweet Barbecue, Quevos Rancheros and Dill Pickle.

Now the childhood friends and ‘snack-preneurs’ pair are poised to introduce the keto-friendly snacks to even more health conscious Americans through the partnership with Lubetzky. Leveraging his experience in growing Kind into a multi-billion-dollar global health and wellness brand – along with his mission to make the world a little kinder – will obviously go a long way in fast forwarding the innovative snack startup to the next level.

Quevos chips

Fulfilling potential

“I am excited to help Nick and Zack fulfil Quevos’ potential. They have created a very cool and differentiated product with huge mainstream appeal. And I love that they’ve been best friends and partner entrepreneurs since childhood,”​ said Lubetzky.

His investment in Quevos was made through his family office, Equilibra Partners Management, which partners with entrepreneurs to help them grow successful businesses that generate enduring value.

“Daniel is a partner and mentor who has been in our shoes building a health and wellness brand from the ground up through every stage of growth,”​ said the duo.

“We went into the Tank dreaming of making a deal with him, and can’t believe we did. We’re so excited to learn from him and to collaborate on helping more people enjoy Quevos."

Quevos can be found online from the startup and on Amazon, along with retail outlets like Wegman’s and Vitamin Shoppe across the US, as well as Whole Foods (Illinois stores) for an RRP of $14.99 for a pack of five bags.

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