Product showcase 2020: From No bake Energizing Oat Bites to the ultimate almond flour

By Gill Hyslop

- Last updated on GMT

What snack are you in the mood for? Pic: GettyImages/macniak
What snack are you in the mood for? Pic: GettyImages/macniak

Related tags almond flour seeds Oats Cassava yuca coronavirus Porridge Gluten-free plant-based

Krusteaz has launched Energizing Oat Bites Mix that require no baking; Nature’s Eats is rolling out a propriety almond flour; and UK bakery Patisserie Valerie has created a Thank You Cake for people to show their appreciation during these unprecedented times.

Heart healthy

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Nature’s Eats – a family-owned brand of Texas Star Nut & Food Company – is launching an almond flour that performs just like traditional all-purpose flour.

According to the company, the Ultimate Nut Flour: Almond+ – a proprietary blend of almond flour and other natural ingredients – will also rise better than other almond flours on the market.

The one to one almond flour mix is non-GMO, kosher-Star K certified and has an enhanced bake and rise formula, which means no need for conversion tables as all ingredients are included and ready to use. The flour can easily be substituted in existing recipes to make gluten-free crackers, breads, cookies or doughnuts.

Suitable for keto, paleo and gluten-, grain- and wheat-free diets, almond flour is cholesterol free, low in carbs and high in protein: One ounce of almond flour contains over 6g of protein and 3g of fibre. It is also rich in magnesium, vitamin E, manganese, copper and phosphorus.

“Nature’s Eats is committed to showcasing the benefits of nut flours in new and innovative ways,”​ said John Taylor, president and CEO for Nature’s Eats.

“The Ultimate Nut Flour: Almond+ will bring new life to baking by enhancing taste, usability, performance, versatility and product longevity. We’re excited to bring a key ingredient for innovative cooking to match market demand and expected growth.”

The 16oz convenient re-closable bags of Ultimate Nut Flour: Almond+ will be launched exclusively on Amazon in August 2020 with nationwide store availability in 2021.

Seeds of joy

Munchy Seeds

Munchy Seeds has won a listing in Wholefoods Market’s seven London-based outlets with three of its variants – Honey Roasted, Mega Omega and Sweet Chilli in 125g sharing bags.

According to the Suffolk-based snack producer, its Munchy Seeds are a perfect fit for Wholefoods’ customer base, as they are 100% natural, gluten and dairy free and suitable for vegetarians. Five flavours in the range are also vegan.

“We are delighted to be working with Wholefoods Market and supplying such prolific stores in the capital,”​ said Lucinda Clay, co-founder of Munchy Seeds.

“We feel that Munchy Seeds and Wholefoods Market are a brilliant match as we share a passion for high quality, locally-sourced products that can be enjoyed as part of a healthy lifestyle.”

Munchy Seeds produces a range of seed mixes in six sweet and savoury flavours: Sweet Chilli, Mega Omega, Honey Roasted, Warm Cinnamon, Mild Chilli and Salted Caramel, in three formats: 25g snack packs (RRP 80p), 120g resealable pouches (RRP £2.99) and 450g resealable sharing packs (RRP £8.75).

Flour power


Fatherson Bakery has launched three premium fours – available on its online platform and delivered to your doorstep – including Fatherson Premium Plain Flour, Self-Raising Flour and Strong Bread Flour.

The flours are milled and packed in the UK and have smart packaging to stop flour mess getting everywhere with their easy to open and close resealable packaging. The inside foil wall packaging helps to keep the flour fresh over its 12-month shelf life.

“People are falling back in love with baking, and while we are spending more time around the home it’s the ideal time to try new recipes or even experiment,”​ said Laurence Smith, owner of Fatherson Bakery.

“Our new range of flours will meet every baker’s dreams. The flour range is a best in quality, signature flour, milled from British crops that we use in our very own baking daily. As a result, people will be able to enjoy delicious results.”

The flours each come with a recipe suggestion, are natural, contain no preservatives and are suitable for vegetarians and vegans. Available in 1.5kg bags with a RRP of £2.75-£2.95.

Bite of the best

Energizing Oat Bites dual Image

Baking mix brand Krusteaz has launched its newest innovation, Energizing Oat Bites Mix.

Available in two varieties – Chocolate Chip Oat and Cinnamon Oat – the products require no baking and feature whole grain oats, flaxseed and chia.

The mixes are made without artificial flavours, artificial colours or artificial preservatives and contain 8g of plant-based protein per serving.

“After the great success of our protein and whole-grain line of pancakes, muffins and cornbread, we were eager to provide consumers with options for convenient anytime snacking,”​ said Andy Heily, president & CEO of brand owner Continental Mills.

“At Krusteaz, we believe that nutritious protein-filled snacks don’t have to sacrifice great taste, so we’re excited to continue to add more products that combine the energising benefits of whole grains and protein with the classic taste that consumers expect from the brand.”

The Oat Bites Mix is easy to make in just 30 minutes and can be ‘glammed up’ with nut or seed butters, honey or agave and rolled in chopped nuts or flaked coconut.

Available at Walmart across the US with a RRP of $3.99.

Great cassava!


Organic and gluten-free brand Jovial Foods has launched a cassava flour pasta, the first of its kind on the market.

Available in five shapes – Spaghetti, Fusilli, Penne, Elbows and Orzo – the cassava pasta is crafted in Italy by artisan pasta makers, using traditional techniques and two simple ingredients: organic cassava flour and water.

The plant-based, grain-free line is also free of the top 8 allergens, as well as gluten and gums, and has no added starches, making it suitable for any lifestyle.

Jovial’s cassava pasta can be found across the US at Sprouts, Wegmans, Heinen’s and online – with planned expansion to Amazon, Thrive Market, Whole Foods and Hannaford soon – at a RRP of $4.99.

Carla Bartolucci, founder of Jovial Foods, found that cassava could make a high-fibre and nutrient dense pasta that satisfies like real pasta. It is also aligned to Jovial’s mission of sustainable farming, growing in marginal soil with little water and producing more calories per acre than wheat and corn, making it a staple for over half a billion people worldwide.

Yuca magic


Quinn Foods, known for reimagining classic snacks with real, transparent, great tasting ingredients, has launched Grain Free Pretzel Chips, made from cassava flour, also known as yuca.

The chips are non-GMO, certified gluten-free, grain- and dairy-free, and suitable for Paleo and vegan lifestyles.

The plant-based chips are baked not fried and seasoned with rock salt. They contain 2g of protein and fibre, along with only 100 calories per serving.

“At Quinn, we want everyone to be able to enjoy the mouth-watering flavour and texture of pretzels regardless of special diets or restrictions,”​ said Kristy Lewis, founder and CEO of Quinn Foods.

“Our grain free, pretzel chips allow so many people with allergies or special diets, the chance to enjoy the nostalgic taste of pretzels once again.”

Quinn’s Grain Free Pretzel Chips are available at Whole Foods Market stores across the US and also on Amazon.

Thank you


UK bakery Patisserie Valerie has created a Thank You Cake for people to show their appreciation for those who have gone above and beyond during the UK’s lockdown period, with 10% of proceeds being donated to Silver Stories.

Silver Stories links young readers with elderly people – many of whom who are in care homes – to enable them to read to them over the phone. The charity was created in response to knowledge concerning the loneliness that can be felt by the elderly in the community and their often separation from the younger generation.

Many people have come together in recent weeks during the coronavirus crisis to support each other in communities throughout the UK and Patisserie Valerie’s cake provides an opportunity to say Thank You.

It can be ordered online for delivery direct from the bakery to any postcode in the UK. Order by midday for next day delivery, where available.

Breaking the fast – or any other day part

Great British Porridge Co

The Great British Porridge Co. has furthered its listing with Ocado to include two new flavours to its 385g 7-serving bag range, as well as its recently launched 60g porridge pots.

The new Caffe Latte and Classic Chocolate porridges in bags, and range of convenient single serve porridge pots – in Classic Chocolate, Blueberry & Banana and Caffe Latte – are all 100% natural, contain no added sugar and are suitable for vegans and those following gluten-free diets.

“We are very excited to be able to offer all of our products on Ocado,”​ said Jacqueline Barleycorn, founder of The Great British Porridge Co.

“Launching a new range during lockdown has proved hard work, particularly in creating new retail relationships, so securing our offer on Ocado so quickly is just fantastic.”

We have built up a loyal Ocado customer base over the years, so it’s great to be able to give our customers even more choice.”

The Great British Porridge Co. 385g bags have an RRP of £3.99 (also available in Banana & Blueberry, Strawberry & Peanut Butter and Red Berry & Pumpkin Seed), while the porridge pots have an RRP of an RRP of £1.29.

Strong, brave and daring


Razor USA has kick-started scooter culture and design to the next level with its first-ever limited-edition collaboration series, featuring Takis Snacks-themed kick scooters. The company also partnered with Sriracha, AriZona Iced Tea and Sharpie for the collection, with each collaboration injecting the essence and personality of the four ‘hip’ brands via visual styling and colourways.

According to Takis Snacks brand owner Barcel USA – the US snack division of Grupo Bimbo – its rolled tortilla chips are no ordinary corn chips. Available in five punchy flavours – Fuego, Crunchy Fajitas, Nitro, Wild and Guacamole – they have been created for the ‘strong, brave and daring’.

Razor’s Takis Snacks scooter brings that boldness to life with its purple body and T-bar, contrasted with striking yellow wheels.

“When Razor launched twenty years ago, our goal was, and still is, to inspire joy, excitement, and fun everywhere our riders go,”​ said Jim Wagner, president of Razor USA.

“To be able to collaborate with such culturally influential brands that align with these values is a testament to the breadth and ability of Razor’s influence in this space of iconic brands, and we can’t wait to see where this collaboration takes Razor in the future.”

The themed scooters are available at select Target locations as well as online only while supplies last.

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