Future ready: Loryma’s sustainable wheat ingredients poised for post-corona consumer demands
Market researcher Mintel forecasts higher expectations in terms of quality, as well as increased awareness of added health benefits and environmental compatibility.
“There are three megatrends at the epicentre of the corona disaster that will prove to be true innovation drivers in years to come,” said Henrik Hetzer, MD of Loryma, a brand of the Crespel & Deiters Group.
“The crisis has led to a reorganisation of the way we work, greater respect for the older generation and a desire to take more responsibility for our environment. These experiences will have a lasting impact on people's living and consumption habits.”
Separating the wheat from the chaff
Consumers will more frequently turn to ingredients like natural raw material wheat as their nutrition becomes more plant-based, health-driven and ethically justifiable.
“Our great asset is the flexibility of wheat combined with the expertise we have acquired over several decades. As experts in ingredients made from the natural raw material wheat, we can respond to current consumer trends through innovative technology.”
Wheat proteins optimise the consistency of products like cereals, baked goods, snacks, ready meals and meat alternatives. They provide high-quality amino acids and help to reduce global meat consumption, contributing to a better ecological balance.
Wheat starches also improve stability, texture and flavour, while extending shelf life and positively influencing the nutritional profile of products, for example, through sugar reduction.
The use of functional blends enables individualised visually and texturally convincing applications that are quick and easy to prepare.
Loryma processes 330,000 tonnes of wheat annually (which equates to an area the size of 57,500 football pitches). It sources 100% of the GMO-free raw material from the EU, 75% of which is harvested and processed in Germany.
“The regionality of this renewable natural product ensures a reliable supply, short transport routes and low emissions. Thanks to joint production, i.e. the creation of different products from the same raw material, the wheat can be utilised almost entirely with a yield of 99%. This guarantees efficient and resource-friendly handling,” added Hetzer.
“Loryma’s products are crisis-proof and pioneering for use in globally significant markets of the future. This also benefits the manufacturers who work with our ingredients.”