Set for Veganuary: Real Handful capitalizes on the skyrocketing plant movement

By Gill Hyslop contact

- Last updated on GMT

Real Handful is targeting the plant movement movement, which is expected to grow in 2020 as reports of general improvements in energy and vitality in those who to ditched meat and diary mount up. Pic: Real Handful
Real Handful is targeting the plant movement movement, which is expected to grow in 2020 as reports of general improvements in energy and vitality in those who to ditched meat and diary mount up. Pic: Real Handful

Related tags: Real Handful, vegan, Gluten-free, Veganuary, plant-based, Protein

The explosive uptake of the plant-based lifestyle aligns with the UK vegan brand’s own trajectory growth, which has seen sales increase by 100% in 2019.

Real Handful is set to sizzle in Veganuary, with over 2.6 billion Brits already committed to the pledge next year.

According to the Manchester-based producer, its range of nutritious trail mix and protein bars means ‘it has never been easier to find tasty, on-the-go, vegan snacks.’

Since its launch in 2016, the brand has rolled out in 2,500 stores across the UK, with over 9,000 distribution points, clocking up a 100% growth in sales as consumers begin to expect and demand a vegan offering not only at specialist shops, but at their local supermarkets, too.

“We want to take the seriousness out of healthy snacking and put fun and flavour front and centre again,”​ said Joe Taylor, co-founder of Real Handful.

“All our snacks are naturally nutritious but just as importantly they are also delicious, with some exciting flavours that you might not expect. We hope to encourage even more households across the country to fuel themselves with the right stuff.”

The birth of Real Handful

The brand was launched by the Kellogg and Heinz alum, along with his wife Carly, to shake up the healthier snacking category. During his Ironman training, Taylor saw the opportunity to celebrate flavour as well as function.

The better-for-you trail mixes and plant protein bars – a blend of fruits, nuts, seeds and vegan dark chocolate – provide a hit of fast and slow release energy, so when consumed along with a well-planned diet, they can support healthy vegan living.

The grab-and-go sizes also make it easy to add healthy amounts of fibre and protein to a vegan diet, with the bags variably being a source of fibre or protein per portion.

The brand’s top-selling trail mixes comes in three variants, including Go Go Goji Berry (jumbo flame raisins, dark chocolate chunks, almonds, goji berries, peanuts and pumpkin seeds), Blood Orange Burst (blood orange-infused sultanas, jumbo peanuts, dark chocolate chunks and flame raisins) and Mint Choc Chipper (Belgian dark chocolate chips, mint-infused raisins, pumpkin seeds and jumbo peanuts).

It’s sharing bags including Strawberry Stomp (140g) and Blackcurrant Blast (140g).

And finally, its plant-based protein bars are available in Choc Orange Chase (zesty orange oil, rich cacao, cashews, peanuts, sunflower seeds and chia seeds) and Sea Salt Caramellow (smooth caramel and a sprinkle of sea salt).

The full Real Handful protein bars are also gluten-free.

Real Handful Trail Mixes 35g (£1.00-£1.40), Trail Mix Share Bags 140g (£2) and Real Handful Protein Bars (£1.20-£1.50) are available online, as well as in multiple major retails across the UK, including Tesco, Sainsbury’s, Asda, Waitrose and Ocado.

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