News & Analysis on the Bakery and Snacks Industries
New US collaboration puts the fizz in cakes
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The Dr Pepper Snapple Group has teamed up with Café Valley Bakery to bring 7-Up cakes and apple muffins to the retail shelves in America, in a move that brings a family-favourite to the shelves.
7-Up cakes are a family favourite recipe that many consumers have grown up with and the Café Valley Bakery now has “the privilege to make them available at retail”, Ron Ogan, president and chief executive of Café Valley Bakery said.
“We expect the cake to be one of our top selling flavours of rich, moist cream cakes,” he said.