News & Analysis on the Bakery and Snacks Industries
Adding meat to McVitie’s Cheddars
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United Biscuits brand McVitie’s has added Crispy Bacon flavour to its Cheddars savoury biscuit range across the UK in a move set to appeal to “one of the nation’s favourite flavours”, according to the brand.
The move is based on research that suggests a large proportion (40%) of consumers who bought Cheddars also purchased bacon-flavoured snacks.
Gerry Roads, savoury biscuits brand director at United Biscuits, described bacon as “a mainstream, everyday flavour that consumers love.”