News & Analysis on the Bakery and Snacks Industries
General Mills ramps up its wholesome Fiber One offerings
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Health brand Fiber One has launched a new cereal, cereal bar and low-calorie cookie to broaden its offerings of fibre-based cereals and snacks.
The nutty clusters and almonds cereal, chocolate chewy snack bar – rich in fibre and calcium – and a 90-calorie chocolate chip cookie broaden its range of products positioned as nutritious and wholesome.
Thierry Ilbri, Fiber One vice president, said the new nutty clusters and almonds cereal is a “delicious and nutritious” addition to the firm’s portfolio.