News & Analysis on the Bakery and Snacks Industries
United Biscuits Carr’s goes bite-size
- Last updated on
United Biscuits brand Carr’s has developed a “moreish bite-size format” of Melts Cheese Batons that it has plugged as a sophisticated, premium snack for sharing.
“The new addition to the Carr’s range will meet the increasing consumer demand for bite-sized savoury biscuits as home sharing and snacking occasions continues to grow,” the firm said.
The batons are light and buttery puff pastry snacks topped with cheese that the company said are ideal for dipping into houmous or salsa. The new product adds to its current Melts – crackers sprinkled with cheese.