News & Analysis on the Bakery and Snacks Industries
United Biscuits injects flavour and colour into Wheat Crunchies
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Snack titan United Biscuits has re-launched its crisps range Wheat Crunchies with more vibrant packaging, a new logo and new Cheddar & Onion flavour.
The firm has increased the size of each individual snack and has revamped the design with brighter colours and a new logo in a bid to drive “greater visibility on shelf”, it said.
George Johnston, marketing director of UBUK Snacks, said the firm is “confident that consumers will love the new bigger product, impactful flavours and the brand re-design all of which will help grow sales.”