Cadbury Crunchie Doughnut
Baker & Baker has launched an iconic Cadbury Crunchie doughnut for the UK fresh instore bakery market.
The launch - the first Crunchie product to be created for instore bakery - builds on Baker & Baker’s success with other prominent Cadbury brands, including Dairy Milk and Dairy Milk Caramel. Baker & Baker operates under an exclusive fresh bakery licensing partnership with Mondelēz to manufacture fresh bakery products under the Milka, Oreo and Cadbury brands within key European markets.
The Cadbury Crunchie doughnut features soft dough with a caramel filling, topped with Cadbury chocolate honeycomb-flavoured icing and chocolate-coated honeycomb pieces.
Initially, the treat will be launched as a two-pack with retailers.
“The launch of our Cadbury Crunchie doughnut has the potential to deliver significant shake-up and impact within instore bakery,” said Michael Bancroft, licensing director for Baker & Baker.
The European bakery manufacturer expects it to appeal strongly to younger consumers and families, while attracting new shoppers into sweet instore bakery, particularly those looking to treat themselves at different times of the week.
“Crunchie is a much-loved and distinctive confectionery brand, and we’ve created a doughnut to deliver that memorable Crunchie taste and honeycomb texture which we believe will generate broad consumer appeal.
“We’re expecting the product to be visually impactful in-store and drive impulse purchase with shoppers.”
The Cadbury Crunchie Doughnut is launching in Co-op, with a rollout into Morrison’s in September, for an RRP of £1.75.
